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Bullhead City, Laughlin City Newspaper advertising

The key to successful advertising is to determine the best medium or combination of media to accomplish your sales and marketing objectives. This profile covers Newspaper alone or as part of a Newspaper / Radio media mix.

Advantages of Newspaper Advertising

Mass Audience: Newspapers reach a relatively large mass audience throughout the market with a single exposure. A single ad in the newspaper typically can create more impressions than a single commercial on television, a single Radio commercial, a single outdoor billboard, or single insertion in any other medium.

Visuals: The newspaper's combination of text and graphics, when used effectively, can create visual appeal that reinforces the messages of its advertising.

Add Radio to Your Media Mix

Radio Excels: Where newspaper is deficient, Radio excels. Combining the two in a media mix capitalizes on the advantages of both media.

  • sources:
  • Radio Advertising Bureau
  • Audit Bureau of Cirulations, 2012
  • NAA, 2011